Why people convert with decision tree interpretation

Once potential customers start engaging with your marketing campaigns, it is time to start converting them into paying customers. Similar to how various backgrounds may affect the tendency to engage, there are numerous factors affecting who converts more often than others. Socio-economic factors, of course, will always play a vital role in affecting the conversion rates. Age, region, and gender may also be important factors in different conversion results. Months or seasons of the year can also cause conversion rates to vary, depending on the services or products you provide.

Not only single factors but also combinations of various factors may have significant influences on who may convert. A person who is employed and owns a house is more likely to convert for refinance loans than a person who owns a house but is retired. A 25-year-old student is less likely to look for a credit card than a 25-year-old entrepreneur. We have...