Chapter 4. Foursquare – Are You Checked in Yet?
Foursquare is a search and discovery platform which helps users with their social endeavors. It uses the user's information including previous history, demographic information, location, and so on, to suggest locations of interest to the user. In simple terms, it can be viewed as an application dishing out aggregated location knowledge custom built to an individual's tastes. It is very much akin to the oracle on your shoulder to whom you can ask the important question: "What should I do?" and then decide whether to act on that information.
In this chapter, we will try to learn how we can leverage Foursquare data to gain some meaningful insights to the user's behavior. We will try to build some use cases which will help us in demonstrating the actual process of answering relevant questions starting from the data.
To summarize, broadly we will be covering the following topics:
- Understanding Foursquare data...