Chapter 4. Preparing to Sell
So far, you've come a long way toward opening and operating a viable online store; however, e-commerce doesn't work unless customers actually purchase a product or service. In order to make that happen on your Magento store, you need to take payments, provide shipping solutions, collect any required taxes, and, of course, process orders.
In this chapter, we're going to:
- Understand the checkout and payment process
- Discuss various payment methods you can offer your customers
- Configure table rate shipping and review other shipping options
- Explore the use of Customer Groups
- Learn how to create and manage tax rates and rules
- Explain how to manage the order process
It's extremely important that you take care to understand and manage these aspects of your online business, as this involves money - the customer's and yours. No matter how great your products or your pricing, if customers cannot purchase easily, understand your shipping and delivery...
