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Growth Product Manager's Handbook

You're reading from   Growth Product Manager's Handbook Winning strategies and frameworks for driving user acquisition, retention, and optimizing metrics

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Product type Paperback
Published in Jan 2024
Publisher Packt
ISBN-13 9781837635955
Length 292 pages
Edition 1st Edition
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Author (1):
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Eve Chen Eve Chen
Author Profile Icon Eve Chen
Eve Chen
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Table of Contents (19) Chapters Close

Preface 1. Part 1: A User-Centric Management Strategy
2. Chapter 1: Introduction to Growth Product Management FREE CHAPTER 3. Chapter 2: Understanding Product-Led Growth Management Models 4. Chapter 3: Understanding Your Customers 5. Part 2: Demonstrating Your Product’s Value
6. Chapter 4: Unlocking Success in Product Strategy and Planning 7. Chapter 5: Setting the Stage for a Powerful Product-Led Enterprise 8. Chapter 6: Defining and Communicating Your Product Value Proposition 9. Part 3: A Successful Product-Focused Strategy
10. Chapter 7: The Science of Growth Experimentation and Testing for Product-Led Success 11. Chapter 8: Define, Monitor, and Act on Your Performance Metrics 12. Chapter 9: Guiding Your Clients to the Pot of Gold 13. Part 4: Winning the Battle and the War
14. Chapter 10: Maintaining High Customer Retention Rates 15. Chapter 11: Unlocking Wallet Share through Expansion Revenue 16. Chapter 12: The Future of a Growth Product Manager 17. Index 18. Other Books You May Enjoy

Leveraging customer feedback and success stories

In addition to continuous improvement, customer education, subscription models, cross-selling, and data-driven insights, another vital component in the quest for lasting customer loyalty is the effective utilization of customer feedback and success stories. These two elements can be powerful tools in driving product growth and ensuring that your business not only retains its customer base but also continues to thrive. Let’s now delve into the strategies and benefits of leveraging customer feedback and success stories in your customer retention efforts.

The insights gained from customer feedback and success stories are invaluable for product improvement and growth. Here are some strategies growth product managers can use to harness these insights effectively:

  1. Gathering customer feedback: Customer feedback is the foundation of any customer-centric strategy. It provides valuable insights into what customers like and dislike...
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