Define, Monitor, and Act on Your Performance Metrics

Effective product management hinges on having a precise understanding of how your existing products are performing as well as accurately projecting and measuring the potential impact of new or unreleased products. Defining the right performance metrics provides the clarity needed to make data-driven decisions that optimize the customer experience, convert users into loyal customers, and fuel business growth.

This chapter will provide a strategic framework for identifying, monitoring, analyzing, and acting on performance metrics to maximize your product’s success. Specifically, we will cover the following topics:

• The importance of performance metrics
• Defining the right performance metrics to align with business objectives and product strategy
• Monitoring and analyzing performance metrics
• Using performance metrics to drive growth
• Analyzing experiment results and iterating on product features and marketing...