Predictive behavioral analysis

The last topic of this section is not a new topic, but one that is gaining more traction as human behavior lends itself to patterns that can be predictive of future action. Today, we rely on an analyst to recall if a certain behavior has occurred in the past with the same user or IP address, either by memory or review of previous incident data. This does not always occur, and predictive behaviors can be missed because no one is keeping track. Predictive behavioral analysis does not only apply to people, but can be something such as the Cyber Monday traffic patterns observed by online retailers. The first Cyber Monday was a shock, but analysis of traffic on the same day in previous years would have indicated a continued increase. Some online retailers had enough resources to handle the increase, others did not, and their online presences failed, costing them millions in revenue. This same analysis is used by denial-of-service solutions where the traffic is analyzed...