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Effective Platform Product Management

You're reading from   Effective Platform Product Management An effortless strategy and execution guide for product managers who want to scale their platform business model and grow their customer base

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Product type Paperback
Published in Nov 2021
Publisher Packt
ISBN-13 9781801811354
Length 286 pages
Edition 1st Edition
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Author (1):
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Tabassum Memon Tabassum Memon
Author Profile Icon Tabassum Memon
Tabassum Memon
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Table of Contents (15) Chapters Close

Preface 1. Section 1: Building the Right Strategy for the Platform Business Model
2. Chapter 1: Fundamentals of Platform Business Models FREE CHAPTER 3. Chapter 2: Differences between Linear Products and Platforms 4. Chapter 3: Research and Validation 5. Chapter 4: Building a Platform Strategy 6. Section 2: Building the Platform
7. Chapter 5: Defining the MVP and Creating a Platform Roadmap 8. Chapter 6: Launching the Platform 9. Chapter 7: Creating a Platform Operating Model 10. Section 3: Measuring the Performance of the Platform
11. Chapter 8: Metrics to Measure the Platform Outcome 12. Chapter 9:Ongoing Backlog Prioritization 13. Chapter 10: Moving from Linear Products to Platforms 14. Other Books You May Enjoy

Identifying the solution

Identifying solutions is the next and most crucial step of the ideation phase for any product or platform. After we have identified a problem statement that is cutting across all the entities or user roles for our digital platform, we should dive into identifying solutions. And, in a similar way to the problem statement, we must also validate whether our solution is the right one for the platform. The holistic problem statement identified and shortlisted in the previous step should be the center of the solution phase. There are various techniques available that can be used to ideate solutions, so let us look at some of them in detail:

  • Brainstorming: Brainstorming is the most common and popular technique for ideation. It is not just restricted to product ideas but can be used for any situation where there is a need to ponder different opinions and arrive at a solution. Here, a group of people should sit together and build ideas on top of each other until...
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