In the age of digital transformation and digital disruption, getting to know each customer and their preferences is key. Also, using these preferences and choices, customizing products and offering personalized versions suitable for a specific customer is a necessary function.
Quite often in enterprises, customer data lives in discrete business applications and they don't necessarily exchange data with each other. Our single customer view is one way of bringing customer data from various sources into one and creating this so called single customer view. But that isn't enough in this digital world as customers tend to expect more and this demands enriching the customer data with more personalized data so as to analyse those details and start offering products and services quite targeted and personalized in nature. This makes products and services that are...
