Understanding and managing marketing websites
Your marketing website is used to connect your own CMS to Dynamics 365 Marketing. In order to capture information from your website, you need to create a new marketing website. As you can see in Figure 4.29, you need to register the URL of your website, give it a name, and save the record. Once you have saved the record, you will get some lines of JavaScript code and some lines of form capture code. This code has to be embedded in your CMS.
Figure 4.29 – Marketing website record
When your tracking script is embedded into your CMS, you will start getting insights and analytics from your website. Let’s go through how analytics works for marketing forms, pages, and websites.
