Summary

In this chapter, you’ve learned that there are several ways of grouping your contacts.

With segments, you can group based on queries. Queries can use information based on a contact or any related table. Segments can query based on the interactions of a contact. Segments can also use a segment block and query based on other segments. You can also combine queries to include, exclude, or combine different blocks. These segments can be used in customer journeys or taking out lists.

You also have the very important subscription lists, which are where you can control all your newsletters and everything you send out from Dynamics 365 Marketing. We’ve gone through how subscription guests are connected to marketing forms and two marketing pages. We’ve also seen how important these subscription lists are for sending out emails in Dynamics 365 Marketing and for the general deliverability of emails, as well as GDPR. We’ve also gone through how you can...