Understanding the challenges faced by consumer electronics brands

Let's start by exploring the challenges of consumer electronics brands to understand why new, innovative, data-driven, and AI-based solutions are needed to drive product success.

Some of the challenges we'll cover include the needs of the connected consumer, the new reality of short-term attention span, the demands of the content consumer, and growing competition from emerging markets.

The needs of the connected consumer

The connected consumer is a recent phenomenon, but one that has become the new normal for consumer electronics. Practically, every consumer now expects to be able to connect to the internet and engage with their technology in some way.

This isn't just about smartphones and tablets anymore. It's about wearables, home automation, and smart speakers such as Alexa or Google Home. All of these devices enable consumers to interact with technology in meaningful ways.

Brands...