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AI-Powered Commerce

You're reading from   AI-Powered Commerce Building the products and services of the future with Commerce.AI

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Product type Paperback
Published in Jan 2022
Publisher Packt
ISBN-13 9781803248981
Length 256 pages
Edition 1st Edition
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Authors (2):
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Andy Pandharikar Andy Pandharikar
Author Profile Icon Andy Pandharikar
Andy Pandharikar
Frederik Bussler Frederik Bussler
Author Profile Icon Frederik Bussler
Frederik Bussler
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Toc

Table of Contents (17) Chapters Close

Preface 1. Section 1:Benefits of AI-Powered Commerce
2. Chapter 1: Improving Market Opportunity Identification FREE CHAPTER 3. Chapter 2: Creating Product Ideas 4. Chapter 3: Understanding How to Predict Industry-Wide Trends Using Big Data 5. Section 2:How Top Brands Use Artificial Intelligence
6. Chapter 4: Applying AI for Innovation – Luxury Goods Deep Dive 7. Chapter 5: Applying AI for Innovation – Wireless Networking Deep Dive 8. Chapter 6: Applying AI for Innovation –Consumer Electronics Deep Dive 9. Chapter 7: Applying AI for Innovation – Restaurants Deep Dive 10. Chapter 8: Applying AI for Innovation – Consumer Goods Deep Dive 11. Section 3:How to Use Commerce.AI for Product Ideation, Trend Analysis, and Predictions
12. Chapter 9: Delivering Insights with Product AI 13. Chapter 10: Delivering Insights with Service AI 14. Chapter 11: Delivering Insights with Market AI 15. Chapter 12: Delivering Insights with Voice Surveys 16. Other Books You May Enjoy

Empowering your front line

When it comes to empowering your front line, it's all about providing your service teams with meaningful insights about your customers and customer interactions. Let's look at four ways Service AI makes this possible:

  • Better understanding customer affinities
  • Better understanding purchase reasons
  • Better understanding customer challenges
  • Turning your next interactions into great brand experiences

Let's start with using AI to better understand customer affinities.

Better understanding customer affinities

By using an AI-powered solution such as Commerce.AI's Service AI, you can identify the product affinities and service preferences of your existing customers. This data can then be leveraged to create a personalized experience that caters to individual customers' needs and interests.

For example, a restaurant could leverage its customer database, including its customer information, such as demographics...

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