Excluding locations from seeing your ads

AdWords offers the ability to restrict whom your ads are shown to and exclude locations you do not do business with, or cities and zip codes that are not profitable for you. By showing ads only to locations you are interested in working with, you can improve your results and ROI.

Getting ready

The following is a list of who will benefit from excluding locations:

• Business that do not ship to certain states or regions

• Businesses that want to avoid working in specific cities or zip codes

• Companies that may not be licensed to operate in all states

How to do it...

To exclude locations within individual campaigns, perform the following steps:

1. Go to the Campaigns tab, click on the campaign you'd like to edit, and choose Settings.

2. Choose the Locations sub-tab and click on Edit locations.

3. Type the location you'd like to exclude in the search box and click on Exclude:

   

4. Save your selection.

How it works...

Location exclusion ensures that your ads are not shown to people in...