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The Art of CRM

You're reading from   The Art of CRM Proven strategies for modern customer relationship management

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Product type Paperback
Published in May 2019
Publisher
ISBN-13 9781789538922
Length 360 pages
Edition 1st Edition
Concepts
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Author (1):
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Max Fatouretchi Max Fatouretchi
Author Profile Icon Max Fatouretchi
Max Fatouretchi
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Table of Contents (13) Chapters Close

Preface Introduction FREE CHAPTER 1. What is CRM? 2. Getting to Know Your Customer 3. Conceptualizing the CRM Design from Business Requirements 4. Architecting Your CRM Solution – Preparing for Today and Tomorrow 5. Utilizing Artificial Intelligence and Machine Learning in Your CRM STRATEGY 6. GDPR and Regulatory Compliance 7. CRM Integration Strategies 8. Cloud Versus On-premise Versus Hybrid – The Deployment of a CRM Platform 9. CRM Differentiators Other Books You May Enjoy Index

Factors influencing vendor selection

We will cover vendor selection criteria more extensively in Chapter 9, CRM Differentiators, but for the sake of our discussions in this chapter, the most critical influencing factors regarding vendor selection are:

  • The overall capabilities of the platform in regards to the deployed option. For instance, the cloud has different capabilities than on-premise or hybrid.
  • The overall cost of the system, including the money you spend to buy, maintain, and operate it, as well as the ongoing costs.
  • Complexity and feasibility for customization, both initially and ongoing.
  • Both portability and deployment limitations. For example, the freedom to move between cloud and on-premise or hybrid.
  • The number of international data centers, including their location, compliance, and the regulations that they come with.
  • Training and skills required for the users, admin, and developers.

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