Squarespace versus other website builder tools

Now, in the 2020s, Squarespace isn’t the only publisher offering a drag and drop experience, but there are clear reasons to choose it over the four website-building tools and content management systems that are most commonly brought up in comparison to Squarespace – WordPress, Webflow, Wix, and Shopify. They are website-building and management platforms, but their capabilities, features, and target audiences differ significantly from Squarespace’s.

I often consult with potential clients who are deciding between Squarespace and another platform. My first question is usually broad: “What are you trying to accomplish?” If they give me reasons such as they want to build a website for their business, they’d like to see the site grow and evolve with their project, they want to be able to edit their site themselves, they want to test an idea, or they want to incubate a hobby, Squarespace is an easy...