Detecting the opportunities

In this recipe, we present a marketing campaign that is divided into several steps:

1. Detect the best moment to launch the campaign
2. Generate individual codes to be sent to potential customers
3. Send the codes directly to users over their preferred channel, text message or email
4. Collate the results of the campaign and generate a sales report with analysis of the results

This recipe shows step 1 of the campaign.

Our first stage is to detect the best time to launch a campaign. To do so, we will monitor a list of news sites, searching for news containing one of our defined keywords. Any article that matches these keywords will be added to a report that will be sent in an email.

Getting ready

In this recipe...