Chapter 9. Go… To the Future

Welcome to the last chapter. This is the chapter that can make the most difference to your new business. The really simple tools and ideas that we discuss here are the key to turning your nice little PrestaShop into a thriving e-commerce empire, if you want to.

In this chapter, we shall look at:

• Why we do this anyway

• Analyzing, optimizing, and adding

• The big secret

• The future of e-commerce and PrestaShop

So let's get on with it.

"Why are we here?"

My science teacher used to boom this question across the classroom and scare half the class into paying attention. But it is a good question and well worth thinking about.

What is critical, especially in this type of business, is to understand what we are trying to achieve. It is necessary because a deep understanding and certainty of purpose will guide our actions. Although our PrestaShop might be just about done, our business must have a real and clear purpose, and path, in order for us to achieve the maximum we can with our...