Pricing your in-app purchases
Pricing is a tough subject in game development. How do you put a concrete price on various elements of your hard work? Triple-A games typically stay close to a standard pricing, but when it comes to indie titles (and especially in-game content packs), pricing is entirely up to the developer.
There's no right answer to how much you should charge for your game, but here are a few tips to get you started.
Setting the price of your full game
When you're deciding how much it will cost your players to unlock the full game or any new DLC packages, there are a few aspects you should consider. These are complexity, length, and replay value, described as follows:
Complexity: At some level, the work that you put into your game should be reflected in its price. This doesn't necessarily mean front-facing complexity but is more about the time and effort it took to create the game. You can usually sell a three-dimensional game for more than a two-dimensional game, charge more...