Relationship Management
NAV's Relationship Management (RM) functionality is definitely the little sister (or, if you prefer, little brother) of the fully featured standalone Microsoft Customer Relationship Management (CRM) system. The big advantage of the NAV RM is its tight integration with NAV customer and sales data. For those who need the full Microsoft CRM, prior versions of NAV have had a module connecting it to NAV. The same connector has been released for NAV 2015.
Also falling under the heading of CRM is the NAV Service Management (SM) functionality. While the RM component shows up in the menu as part of sales and marketing, the SM component is identified as an independent function in the menu structure.
- NAV functions that support RM are as follows:
- Marketing campaigns: Plans and manages promotions
- Customer activity tracking: Analyzes customer orders
- To do lists: Manages what is to be done and tracks what has been done
- NAV functions that support SM are as follows:
- Service...