Identifying internal stakeholders

Starting with the product team is probably the easiest method by which to identify internal stakeholders. They are the ones who created the need in the first place, but where do you go next? Let’s think through who else in the company is necessary to achieve this vision. Sure, we can look at anyone who directly interacts with our End Consumer; for example, our customer service department or sales associates. Or, we can look at the executive sponsor, the voice of the customer representative, or even your head of quality.

However, the people you really need at the table are your internal operations team, that is, the people who get things done behind the scenes. They are the unsung heroes of how your company can go from good to great in terms of fulfilling your customers’ products and support needs.

Be bold and invite the unconventional. Why? Well, remember that your consumers don’t all look and think like you. They also don...