Mastering Salesforce Experience Cloud: Strategies for creating powerful customer interactions

Lillie Beiting

Rachel Rogers

$39.99

5 (6 Ratings)

Paperback Oct 2024 328 pages 1st Edition

Lillie Beiting

Rachel Rogers

$39.99

5 (6 Ratings)

Paperback Oct 2024 328 pages 1st Edition

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Key benefits

Empower your team and your organization to lead and maintain an Experience Cloud transformation
Master out-of-the-box Experience Cloud features, custom development options, and development best practices
Curate a consumer-friendly Experience Cloud site that maximizes value for your company, while keeping maintenance costs low
Purchase of the print or Kindle book includes a free PDF eBook

Description

Empowering your target audience to interact effortlessly with you and your product offerings is a critical aspect of business in the modern era. Users expect easy, professional digital experiences when engaging with organizations. However, creating engagement applications from scratch is challenging, and connecting user behavior with your organization’s data is even more complex. Enter Salesforce Experience Cloud sites, website portals built on the Salesforce data model that seamlessly connects your user data to your user experience. Mastering Salesforce Experience Cloud focuses on the human-centric nature of this product, beginning with a comprehensive guide on designing for your organization’s desired users and ensuring success for both internal teams and end users. After exploring the real-world applications of Experience Cloud and reviewing license models, this book provides a beginning-to-end guide to mastering the technical backend of this product, covering both out-of-the-box settings and customization techniques. By the end of this book, you’ll have gained a deep understanding of the Experience Cloud data model and customization options to create engaging, user-centric digital experiences that deliver value to your organization and stakeholders.

Who is this book for?

If you want to understand the intricacies of Salesforce Experience Cloud, transform your client experience, enhance your enterprise architecture, and create a scalable, world class-customer web experience that smoothly integrates with an existing Salesforce instance, this book is for you. Business leaders, IT leaders, Salesforce developers, Salesforce admins, and web teams tasked with delivering and maintaining an excellent, integrated Experience Cloud portal will benefit from this book. Ideal for readers with Salesforce experience in any cloud or a basic grasp of Service Cloud features.

What you will learn

Define your audience and identify your overall strategy for an Experience Cloud site
Understand the technical and operational strategy needed to support your site
Work with the Experience Cloud data model and standard template features
Determine when to use Visualforce, Aura, LWC, or LWR while exploring custom development options
Get to grips with the how Salesforce Flow and Triggers work
Leverage marketing automation, knowledge base, and communication in the site
Find out about site launch tactics, user creation, site moderation, and ongoing reporting

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DRM FREE - Read whenever, wherever and however you want

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Amazon verified reviews

Anna Benbrook Oct 05, 2024

Great read! This is more than just a technical guide, this teaches you how to actually create a strategy to manage the software long term.

Amazon Verified review

mb123 Oct 05, 2024

This is a great book that makes preparing for certification a breeze!It really explains Salesforce integration both within internal products and external applications.It also gives you a framework for setting and managing expectations for internal partners, especially when building for a custom audience.A super helpful resource!

Jedsped Oct 10, 2024

This easy-to-follow guide was also very easy to read, even enjoyable, which is rare for a technical book. The standard for Salesforce guides.

Hersh C. Oct 08, 2024

This is more than just a technical guide, this teaches you how to actually create a strategy to manage the software long term.It breaks down complex web development topics specific to Salesforce in a digestible fashionGreat primer for certification test prepGives historical context into how the product came to be and why it works the way it doesExplains marketing concepts within the experience cloud sites themselvesTalks heavily about integrations with other Salesforce products as well as external applicationsGives a framework for how to set reasonable expectations with internal partners you’re building for, especially when designing for their custom audiences

lifewithryan Nov 02, 2024

DISCLAIMER: I was the technical reviewer for this book.When I was first asked to be the technical reviewer for "Mastering Salesforce Experience Cloud" I initially worried that I'd been out of the game too long. I said yes anyway and I'm very pleased that I did.There's just enough technical in this book to get you set off on the right foot, but where this work really shines is in the establishment of a plan and the involvement of the stakeholders. Too often, technical books simply "talk tech" leaving those of us who are perhaps a bit less on the "people" side sort of wandering in the dark of how to really plan and get started with large projects in the enterprise. It was refreshing to be presented with the things that I found myself usually not thinking about until the last minute (or after they've blown up in my face!).Will you learn the steps to get started? Yes. Will you learn ALL that there is to know about the stack? No but you will be given the path to follow to get started on the journey and get to the answers you need by involving the right people, and knowing what questions to ask of them.I look forward to their next publication.

Mastering Salesforce Experience Cloud: Strategies for creating powerful customer interactions

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