If you work in a start-up, innovations will feel more natural and easier to implement than in a large, slowly moving business. However, there is a significant difference between a start-up and an established company. Start-ups cannot afford to make a lot of mistakes. Stable income streams allow large companies to test many ideas simultaneously, whereas start-ups are often limited to evolving in one simultaneous direction.
The concept of the chasm is important for start-ups. The main goal of a start-up is to find a new market where it can grow upon itself and provide value that doesn't exist. Matching your idea and your technology to market demands involves a lot of quantifiable experimentation. It is important to use a measurable approach that is advocated in The Lean Startup and Crossing the Chasm methods.
The Lean Startup method...