Part 1: A User-Centric Management Strategy
Part 1 has three chapters that focus on establishing a user-centric foundation. The introductory chapter defines growth product management and explains why it is critical in today's dynamic business landscape. It is followed by an overview of various product-led growth models and a detailed exploration of understanding user needs.
The following chapters will be covered in this part:
- Chapter 1, Introduction to Growth Product Management
- Chapter 2, Understanding Product-Led Growth Management Models
- Chapter 3, Understanding Your Customers