You're reading from Growth Product Manager's Handbook Winning strategies and frameworks for driving user acquisition, retention, and optimizing metrics

Product type Paperback

Published in Jan 2024

Publisher Packt

ISBN-13 9781837635955

Length 292 pages

Edition 1st Edition

Concepts

Product Management

Author (1):

Eve Chen

Preface

1. Part 1: A User-Centric Management Strategy

2. Chapter 1: Introduction to Growth Product Management FREE CHAPTER

3. Chapter 2: Understanding Product-Led Growth Management Models

4. Chapter 3: Understanding Your Customers

5. Part 2: Demonstrating Your Product’s Value

6. Chapter 4: Unlocking Success in Product Strategy and Planning

7. Chapter 5: Setting the Stage for a Powerful Product-Led Enterprise

8. Chapter 6: Defining and Communicating Your Product Value Proposition

9. Part 3: A Successful Product-Focused Strategy

10. Chapter 7: The Science of Growth Experimentation and Testing for Product-Led Success

11. Chapter 8: Define, Monitor, and Act on Your Performance Metrics

12. Chapter 9: Guiding Your Clients to the Pot of Gold

13. Part 4: Winning the Battle and the War

14. Chapter 10: Maintaining High Customer Retention Rates

15. Chapter 11: Unlocking Wallet Share through Expansion Revenue

16. Chapter 12: The Future of a Growth Product Manager

17. Index

18. Other Books You May Enjoy

Answers

Foundational strategies for customer success include onboarding, adoption, and retention. These strategies are crucial because they establish a strong customer relationship from the start, ensuring that customers feel valued and supported throughout their journey with your product or service. Examples such as Salesforce and Zendesk demonstrate how these strategies lead to customer satisfaction and loyalty.
To scale customer success teams effectively, organizations should define clear roles and responsibilities, identify the right skill set, leverage data and metrics, streamline onboarding and training, promote continuous learning, foster a collaborative culture, automate routine tasks, and monitor and adjust their strategies. Leading companies such as Amazon and Slack show the significance of these approaches in efficient team scaling.
Personalized engagement and value-added services are essential because they create a strong customer-centric focus. They enhance...

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