Another way of targeting a customer is through coordinating public events. Whether these are simple seminars or full conferences, Dynamics 365 for Marketing allows us to plan, budget, promote, and analyze attendance. Furthermore, you can evaluate the success of specific events and compare them to determine the most successful avenues you can use to reach your prospects.
The Event Management area is located on the main navigation bar, under Events:
Options for event management include managing events, participants, venues, logistics, and sponsorship. This provides a robust tool we can use to manage the entire event's life cycle. Post-event capabilities allow us to track leads generated by the event and move those into the standard Sales pipeline.
Next, we'll learn how to create and manage various events on the platform.
Creating and managing events
As soon as you navigate to Events, you will be presented with a list of existing events in the system. If you...
