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Exploring Experience Design

You're reading from   Exploring Experience Design Fusing business, tech, and design to shape customer engagement

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Product type Paperback
Published in Aug 2017
Publisher
ISBN-13 9781787122444
Length 400 pages
Edition 1st Edition
Concepts
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Author (1):
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Ezra Schwartz Ezra Schwartz
Author Profile Icon Ezra Schwartz
Ezra Schwartz
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Table of Contents (20) Chapters Close

Title Page
Credits
About the Author
Acknowledgements
About the Reviewers
www.PacktPub.com
Customer Feedback
Dedication
Preface
1. Experience Design - Overview FREE CHAPTER 2. The Experience Design Process 3. Business and Audience Context 4. The User and Context of Use 5. Experience - Perception, Emotions, and Cognition 6. Experience Design Disciplines 7. The Design Team 8. Delight and Engagement 9. Tying It All Together - From Concept to Design 10. Design Testing 11. The Design Continuum

Chapter 6. Experience Design Disciplines

"In all matters, but particularly in architecture, there are these two points--the thing signified, and that which gives it its significance. That which is signified is the subject of which we may be speaking; and that which gives significance is a demonstration on scientific principle."

- Vitruvius

Design is not a monolithic domain, and so, this chapter addresses the following questions:

  • What are the branches of design knowledge and practice?
  • What are the shared design principles and challenges they address?

Marcus Vitruvius Pollio, better known as Vitruvius, addressed these questions 2000 years ago. While he focused on architecture, much of what he wrote about applies to the most advanced Experience Design technologies being developed today, and the ideas are as valid as they have been since he wrote them and throughout history.

Vitruvius was a Roman architect who is known as the author of De architectura, or Ten Books on Architecture, which he dedicated...

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