References

[i] https://www.businessinsider.in/18-false-advertising-scandals-that-cost-some-brands-millions/Red-Bull-said-it-could-give-you-wings-/slideshow/51630716.cms

[ii] http://www.bbc.com/news/business-34324772

[iii] http://fortune.com/2018/02/06/volkswagen-vw-emissions-scandal-penalties/

[iv] http://www.euronews.com/2018/04/09/the-facebook-data-leak-what-happened-and-what-s-next

[v] https://en.wikipedia.org/wiki/General_Data_Protection_Regulation

[vi] https://ico.org.uk/for-organisations/guide-to-data-protection/privacy-by-design/

[vii] https://www.forbes.com/sites/panosmourdoukoutas/

[viii] https://www.forbes.com/sites/panosmourdoukoutas/2011/09/16/dont-take-the-customer-for-granted/#5e10d9a250c3

[ix] https://katenasser.com/worst-customer-service-stories-train-best-csrs/

[x] http://www.sunwords.com/2009/07/12/many-big-companies-take-their-customers-for-granted/

[xi] https://www.digitalmarketing-conference.com/customer-journey-no-longer-linear-brands-must-evolve/

[xii] https://www...