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Effective Platform Product Management

You're reading from   Effective Platform Product Management An effortless strategy and execution guide for product managers who want to scale their platform business model and grow their customer base

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Product type Paperback
Published in Nov 2021
Publisher Packt
ISBN-13 9781801811354
Length 286 pages
Edition 1st Edition
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Author (1):
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Tabassum Memon Tabassum Memon
Author Profile Icon Tabassum Memon
Tabassum Memon
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Toc

Table of Contents (15) Chapters Close

Preface 1. Section 1: Building the Right Strategy for the Platform Business Model
2. Chapter 1: Fundamentals of Platform Business Models FREE CHAPTER 3. Chapter 2: Differences between Linear Products and Platforms 4. Chapter 3: Research and Validation 5. Chapter 4: Building a Platform Strategy 6. Section 2: Building the Platform
7. Chapter 5: Defining the MVP and Creating a Platform Roadmap 8. Chapter 6: Launching the Platform 9. Chapter 7: Creating a Platform Operating Model 10. Section 3: Measuring the Performance of the Platform
11. Chapter 8: Metrics to Measure the Platform Outcome 12. Chapter 9:Ongoing Backlog Prioritization 13. Chapter 10: Moving from Linear Products to Platforms 14. Other Books You May Enjoy

Chapter 8: Metrics to Measure the Platform Outcome

In the previous chapter, we understood that an operating model explains the way and structure in which organizations create value for their customers. We also looked at the various components of the operating model. We learned that the most significant difference between the operating model for a linear product and the platform is the structure that focuses on creating value for one dimension of customers versus the entire ecosystem. We discussed the team structure that is effective for platforms and we also learned about the governance model needed for the smooth functioning of those teams. We also discussed the elements of the Platform Ways of Working, including culture, skill development, and roles and responsibilities.

In this chapter, we will understand how to measure the performance of a platform. Here, performance refers to how successful or unsuccessful the platform is as a whole. Also, you will notice that measuring the...

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