Azure Active Directory B2C (AD B2C)
AD B2C is a separate Microsoft offering that provides a dedicated AAD tenant with additional capabilities tailored to specific use cases that mainly involve interaction with the customers of an organization. In other words, AD B2C is a Customer Identity and Access Management (CIAM) solution that enables an enterprise to effectively engage with its customers.
In the following diagram, we can see how AD B2C integrates with a heterogeneous group of external systems and acts as an identity orchestrator that can hide the complexity of where those systems are, which language they support, and what type of users they manage:
Figure 7.4 – AD B2C overview
AD B2C offers most of the core AAD features and adds the following capabilities on top of them:
- User flows: A fully guided experience that allows us to create different flavors of flows that guide the interaction of a user with the AD B2C tenant during scenarios...
