Case study 3 – Health and fitness app

You are on a team that has been assigned to work as part of a brand new initiative in a health insurance company. The initiative is about introducing a new health and fitness app that customers can use to keep fit and healthy. The company has never developed an app before and has never thought about helping its customers to stay healthy! This is a brand new mindset, and it is therefore at the forefront of the company's strategy for growth and development. Everyone in the organization wants to participate in this initiative and wants to have an opportunity to say what they think would be the top requirements for this new app! Everyone is excited, and the spotlight is on your team to deliver. The chief executive officer (CEO) has provided some direction in terms of wanting your team to ensure the app is the best of the breed, and...