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Actionable Gamification
Actionable Gamification

Actionable Gamification: Beyond Points, Badges, and Leaderboards

By Yu-kai Chou
$24.99
Book Dec 2019 500 pages 1st Edition
eBook
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eBook
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Actionable Gamification

Introduction

This book is not about why gamification is amazing. It is not about how gamification is the future and how inspiring life could be with it. It is not necessarily for the late adopters who are simply curious about what gamification is. It also does not focus on what the gamification industry is doing as a whole, especially when that is continuously changing every month. Rather, this book is about implementing good gamification design into your products, workplace, and lifestyle.

It is a deep exploration into what makes a game engaging and how to apply those engaging elements into real-life productive activities. It is about how you can use gamification and scientifically proven methods to improve your company, your life, and the lives of those around you.

Effective gamification is a combination of game design, game dynamics, behavioral economics, motivational psychology, UX/UI (User Experience and User Interface), neurobiology, technology platforms, as well as ROI-driving business implementations. This book explores the interplay between these disciplines to capture the core principles that contribute to good gamification design. I will be sharing my observations in multiple industries and sectors based on my 14-year journey of passionately and relentlessly pursuing the craft of Gamification.

Chapters in this book tend to build on previous chapters, so skipping around is not suggested. That said, if you have been an avid reader of my online work and viewer of my videos, you might already have a firm grasp of the 8 Core Drives within the Octalysis Framework. In that case, feel free to skip to a section that you want to focus your attention on.

If you are extremely busy and aren’t sure if you want to commit to this book, I recommend starting off with Chapters 3, 5, 10, 14, and 15 to decide whether you would like to read the entire book.

Within the book, there will be many everyday scenarios to illustrate the potential of these Core Drives and the flexibility of their applications beyond traditional “gamification” examples. I myself still constantly gain new insights and revelations on a daily basis when I reflect and speculate upon the various possibilities contained in the 8 Core Drives. I hope you do too.

As this book is titled “Actionable Gamification,” my goal for it is to become a strategy guide in helping my readers master the games that truly make a difference in their lives. If you absorb the contents of this book, you will have literally obtained what many companies have paid and still pay tens of thousands of dollars to acquire.

My ultimate aim is to enable the widespread adoption of good gamification and human-focused design in all types of industries. I care deeply about creating a world that is sustainably more enjoyable and productive. In that world, there no longer will be a great divide between what people have to do and what they want to do - our lives will become better as we spend time enjoying everything we do.

I’m excited for you to dive into the contents of this book so that we can start to build a world that harnesses the power of play together. Let’s begin.

Yu-kai Chou

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Key benefits

  • Explore what makes a game fun and engaging
  • Gain insight into the Octalysis Framework and its applications
  • Discover the potential of the Core Drives of gamification through real-world scenarios

Description

Effective gamification is a combination of game design, game dynamics, user experience, and ROI-driving business implementations. This book explores the interplay between these disciplines and captures the core principles that contribute to a good gamification design. The book starts with an overview of the Octalysis Framework and the 8 Core Drives that can be used to build strategies around the various systems that make games engaging. As the book progresses, each chapter delves deep into a Core Drive, explaining its design and how it should be used. Finally, to apply all the concepts and techniques that you learn throughout, the book contains a brief showcase of using the Octalysis Framework to design a project experience from scratch. After reading this book, you’ll have the knowledge and skills to enable the widespread adoption of good gamification and human-focused design in all types of industries.

What you will learn

Discover ways to use gamification techniques in real-world situations Design fun, engaging, and rewarding experiences with Octalysis Understand what gamification means and how to categorize it Leverage the power of different Core Drives in your applications Explore how Left Brain and Right Brain Core Drives differ in motivation and design methodologies Examine the fascinating intricacies of White Hat and Black Hat Core Drives

Product Details

Country selected

Publication date : Dec 3, 2019
Length 500 pages
Edition : 1st Edition
Language : English
ISBN-13 : 9781839211706
Category :
Concepts :

What do you get with eBook?

Product feature icon Instant access to your Digital eBook purchase
Product feature icon Download this book in EPUB and PDF formats
Product feature icon Access this title in our online reader with advanced features
Product feature icon DRM FREE - Read whenever, wherever and however you want
Buy Now

Product Details


Publication date : Dec 3, 2019
Length 500 pages
Edition : 1st Edition
Language : English
ISBN-13 : 9781839211706
Category :
Concepts :

Table of Contents

21 Chapters
1. Introduction Chevron down icon Chevron up icon
2. Chapter 1: When the Surreal Blends into our World Chevron down icon Chevron up icon
3. Chapter 2: The PBL Fallacy Chevron down icon Chevron up icon
4. Chapter 3: The Octalysis Framework Chevron down icon Chevron up icon
5. Chapter 4: Putting Gamification in its Place Chevron down icon Chevron up icon
6. Chapter 5: The First Core Drive - Epic Meaning & Calling Chevron down icon Chevron up icon
7. Chapter 6: The Second Core Drive - Development & Accomplishment Chevron down icon Chevron up icon
8. Chapter 7: The Third Core Drive - Empowerment of Creativity & Feedback Chevron down icon Chevron up icon
9. Chapter 8: The Fourth Core Drive - Ownership & Possession Chevron down icon Chevron up icon
10. Chapter 9: The Fifth Core Drive - Social Influence & Relatedness Chevron down icon Chevron up icon
11. Chapter 10: The Sixth Core Drive: Scarcity & Impatience Chevron down icon Chevron up icon
12. Chapter 11: The Seventh Core Drive - Unpredictability & Curiosity Chevron down icon Chevron up icon
13. Chapter 12: The Eighth Core Drive - Loss & Avoidance Chevron down icon Chevron up icon
14. Chapter 13: Left Brain vs Right Brain Core Drives Chevron down icon Chevron up icon
15. Chapter 14: The Mysteries of White Hat and Black Hat Gamification Chevron down icon Chevron up icon
16. Chapter 15: Understanding Other Gamification and Behavioral Frameworks with Octalysis Chevron down icon Chevron up icon
17. Chapter 16: Level I Octalysis in Action Chevron down icon Chevron up icon
18. Chapter 17: Designing a project from scratch with Octalysis Chevron down icon Chevron up icon
19. Chapter 18: The Journey Goes On Chevron down icon Chevron up icon
20. Wall of Gratitude Chevron down icon Chevron up icon
21. Notes Chevron down icon Chevron up icon

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