I am sure this is something you have experienced as well: while shopping for a cellphone on Amazon, you are also shown some product recommendations of mobile accessories, such as screen guards and phone cases. Not very surprisingly, most of us end up buying one or more of these recommendations! The primary purpose of a recommendation engine in an e-commerce site is to lure buyers into purchasing more from vendors. Of course, this is no different from a salesperson trying to up-sell or cross-sell to customers in a physical store.
You may recollect the Customers Who Bought This Item Also Bought This heading on Amazon (or any e-commerce site) where recommendations are shown. The aim of these recommendations is to get you to buy not just one product but a product combo, therefore pushing the sales revenues in an upward direction. Recommendations...
