Product Ownership

Everything in this chapter is about Product Ownership. Everything in the previous chapters about Discovery is Product Ownership. Prioritizing early efforts to build a foundation of open culture, open leadership, and open technology practices requires strong Product Ownership from the outset.

There are whole books and training courses written about Product Ownership, Product Owners, and Product Managers. Much of our thinking has been inspired by the amazing work of Henrik Kniberg. If you have not seen his 15-minute video on YouTube entitled Product Ownership in a Nutshell,8 please put this book down, go and get a cup of tea, and watch the video now. Maybe even watch it two or three times. We, the four authors of this book, reckon we've collectively seen this video over 500 times now!

8 https://www.youtube.com/watch?v=502ILHjX9EE

Some say it is the best 15-minute video on the internet, which is quite an accolade! It packs in so many important...