How-Now-Wow Prioritization

How-Now-Wow is an idea selection tool that is often combined with Brainstorming, How-Might-We2 (HMW), and Design of Experiments. It compares and plots ideas on a 2x2 matrix by comparing the idea's difficulty to implement with its novelty/originality.

Similar to the Impact and Effort Prioritization Matrix, How-Now-Wow Prioritization is simple, easy to understand, and very visual, and can include the whole team in the process of transparent selection of ideas/hypotheses to work on first.

Figure 11.19: How-Now-Wow Prioritization map

Again, the sources of ideas and hypotheses are all the Discovery practices, such as Event Storming, Impact Mapping, HMW, and Empathy Mapping. When we perform those aforementioned practices, often ideas will emerge for possible improvements or new hypotheses may form.

We can plot each of these on the How-Now-Wow matrix by assessing each item and considering how easy or difficult it is to...