Salesforce’s turnaround – a market sentiment perspective

In the riveting saga of market dynamics, few narratives are as inspiring as an underdog rebounding from defeat. Salesforce, a dominant player in the customer relationship management (CRM) space, found itself in such a situation in late 2022 and early 2023. Staring down a rocky path, Salesforce’s fortunes transformed dramatically, turning it from a laggard into a market leader, all thanks to market sentiment and the audacious strategies of five activist investors.

Our tale begins in the heart of a market season. Salesforce, once the king of Wall Street, found itself grappling with sluggish growth, increasing competition, and waning investor confidence. The market sentiment toward Salesforce was bleak, mirrored by its falling stock price. Here’s where the artistry of using market sentiment in trading comes into play.

The phoenix’s first flight – recognizing the downtrend

Using...