Summary

In conclusion, this chapter delved into the fundamentals of graph networks, exploring various aspects such as node features, graph types, and their significance in data analysis. By understanding these foundational concepts, we laid the groundwork for further exploration and analysis of complex networks.

Expanding on this knowledge, we explored the characteristics of influential nodes within a graph formed by the interactions between two distinct communities --one centralized, such as Binance, and the other decentralized, such as OpenSea.

Marketing solutions are crucial in this stage of the Web3 economy. Companies such as Spindl are actively building tools to bridge the information and granularity gap between the Web2 and Web3 worlds. To achieve this, they are concentrating on attribution mechanisms that measure the actual impact of advertising on the protocols. Once attribution is achieved, it is needed to identify communities to target with campaigns. To aid this objective...