The Three Ms

Through the previous chapters, you have learned how to program in Luau and create engaging experiences on Roblox. With the skills you have, you can create an experience around virtually any vision that comes to mind. However, it is one thing to create an experience of your own, but to find success with it you need to follow a set of steps to optimize your experience’s performance.

The main performance categories for an experience typically rely on three alliterative factors, those being Mechanics, Monetization, and Marketing—or, as I have coined them, the Three Ms. This chapter will focus on introducing you to the best practices to follow regarding these three groups, to ensure that your experience is as enjoyable as possible for players, your earnings are maximized without intruding on the user experience, and your experience captures and retains the largest audience possible.

In this chapter, we’re going to cover the following main topics...