Stay up-to-date with the trends

While this is correct for any digital solution, conversational UI is an extremely new field in computing and it is also extremely dynamic. As such, today's top trends might become huge, but they might also become obsolete and outdated in just a few months. Listen to your clients and make sure that you are providing them with what they expect. Learn from others (learn even from your competitors) and evolve as technology improves and reaches new heights. This includes paying attention to new NLU capabilities, as well as the capabilities of devices and channels. This also includes supporting new types of enabled conversations; adding new functionalities, relevant UI and UX; and, of course, supporting all of the latest popular devices.

Many things that weren't available just a few months back have now become the backbone of some of the leading services. This includes the option to choose between different voices, the ability to build contextual...