Business Model and Value Proposition Canvas
The Business Model Canvas (BMC) is a one-page visual chart for a business model. Alex Osterwalder et al. presented the canvas in their book Business Model Generation (Alexander Osterwalder, Yves Pigneur. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. Wiley. 2010).
The canvas is a powerful tool for elaborating a high-level business model, that is, the main pillars of a business, such as resources, customers, value proposition, and finance. It is a chart that shows all this information on a single page.
Figure 4.3 depicts the BMC template. The numbers are added to reference the separate sections in the following descriptions:
Figure 4.3: BMC template
The left side of the BMC covers the resources of the business. The right side covers the customer aspect, and the bottom depicts the financial foundation. The middle section of the canvas is about the value proposition.
Next, we have a more detailed look...
