DX Law #7: It's About Identifying, Codifying, and Operationalizing Sources of Value
The heart of Digital Transformation is the ability to identify, codify, and operationalize (scale) the sources of customer, product, and operational value within an environment that is continuously learning and adapting to ever-changing customer and market needs.
Digital Transformation knows no artificially defined industry borders. It seeks to uncover intimate and actionable "customer" insights no matter where that customer might be on their personal journey and use those customer insights to reinvent the organization's value creation processes (see Figure 8.9).
Figure 8.9: Digital Transformation Value Creation Mapping
Digital Transformation requires organizations to master four fundamental aspects of value creation:
- Fundamental #1: Identify Sources of Value Creation. Identify the sources of value creation with a customer-centric perspective (think ...
