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The Economics of Data, Analytics, and Digital Transformation

You're reading from   The Economics of Data, Analytics, and Digital Transformation The theorems, laws, and empowerments to guide your organization's digital transformation

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Product type Paperback
Published in Nov 2020
Publisher Packt
ISBN-13 9781800561410
Length 260 pages
Edition 1st Edition
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Author (1):
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Bill Schmarzo Bill Schmarzo
Author Profile Icon Bill Schmarzo
Bill Schmarzo
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Table of Contents (14) Chapters Close

Preface 1. The CEO Mandate: Become Value‑driven, Not Data-driven 2. Value Engineering: The Secret Sauce for Data Science Success FREE CHAPTER 3. A Review of Basic Economic Concepts 4. University of San Francisco Economic Value of Data Research Paper 5. The Economic Value of Data Theorems 6. The Economics of Artificial Intelligence 7. The Schmarzo Economic Digital Asset Valuation Theorem 8. The 8 Laws of Digital Transformation 9. Creating a Culture of Innovation Through Empowerment 10. Other Books You May Enjoy
11. Index
Appendix A: My Most Popular Economics of Data, Analytics, and Digital Transformation Infographics
1. Appendix B: The Economics of Data, Analytics, and Digital Transformation Cheat Sheet

The Economic Utility Function

Utility is a term in economics that refers to the total satisfaction (or perceived value) received from the consumption or use of a good or service; the concept of utility is used to model worth or value.

Economic theories based on rational choice usually assume that consumers will strive to maximize their utility or value. The Economic Utility of a good or service directly influences the demand and the price of that good or service. The economic utility definition is derived from the concept of usefulness. An economic good yields utility to the extent to which it's useful for satisfying a consumer's want or need. Marginal Utility is the utility gained by consuming an additional unit of a good or service.

Data Ramifications: Utility is measured by the perceived value received from the consumption or use of a good or service, which means that the utility or perceived value from data and analytics is measured by the perceived value received...

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