Leveraging crowdfunding

Many developers are turning to crowdfunding platforms such as Kickstarter and IndieGoGo to fund their projects. These sites allow you to put your unfinished product before the world and ask supporters to chip in monetarily to make it a reality. You ask for a small amount of money from a great number of people. This is an excellent way to gather funds if your idea resonates well with the public.

Crowdfunding opens up many new possibilities, but the successful crowdfunding campaigns create their own success by hyping their projects through the press and social media. Crowdfunding campaigns that launch with pre-existing fan bases are most likely to succeed.

Pros and cons of crowdfunding

One of the best aspects of crowdfunding is that it forces developers to create all the necessary marketing materials for their games. Even if your crowdfunding campaign is unsuccessful, you will gain all the materials and assets you need to market your game in the process. On the other...