Synchronizing excessively

Data synchronization is hard to get right but extremely useful when it works. It is, however, easy to get carried away when starting to put synchronization methods in place, which can cause a plethora of problems. We’ll see how in the following sections.

Unconstrained Data Synchronization

Unconstrained Data Synchronization is an anti-pattern characterized by an overly ambitious approach to synchronizing data between systems without fully appreciating all the things that can go wrong.

Example

BusyCo, a large vendor of productivity-related products, has recently implemented a B2B omnichannel digital experience spanning web, social, call center, and partner channels. They have implemented the web application using a bespoke approach based on Microsoft Azure and use Salesforce to manage any manual processing steps for quotes and orders as well as opportunity management and any quotes or orders originating via calls or field sales.

All of...