Noun phrases

Finally, we generate wordclouds for the most frequent noun phrases found in posts and consumer comments on the whole dataset. A noun phrase is defined as a phrase that has a noun (or indefinite pronoun) as its head word. It is useful to see what comments talk about.

The following screenshot shows the most frequent noun phrases in brand posts:

The following screenshot shows the most frequent noun phrases in comments:

User comments	Frequency	Brand posts	Frequency
the_history	11017	the_google	87
the_world	4117	the_world	61
happy_birthday	4090	this_year	21
this_movie	2578	the_web	17
dear_google	2069	ok_google	14
this_film	1307	the_internet	13
a_great_lover	1291	a_look	13
the_google	1288	this_holiday	12
a_movie	1284	the_year	12
the_film	1283	a_day	11

Brand posts

The previous wordcloud with the noun phrases shows that Google has posted content for its users such as "this holiday", "the world", and "the web". Let's look at some of the verbatim:

this holiday:

• Nowruz Mobarak! Originating in ancient Persia this holiday marks the first...