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Practical Predictive Analytics

You're reading from   Practical Predictive Analytics Analyse current and historical data to predict future trends using R, Spark, and more

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Product type Paperback
Published in Jun 2017
Publisher Packt
ISBN-13 9781785886188
Length 576 pages
Edition 1st Edition
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Author (1):
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Ralph Winters Ralph Winters
Author Profile Icon Ralph Winters
Ralph Winters
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Table of Contents (13) Chapters Close

Preface 1. Getting Started with Predictive Analytics FREE CHAPTER 2. The Modeling Process 3. Inputting and Exploring Data 4. Introduction to Regression Algorithms 5. Introduction to Decision Trees, Clustering, and SVM 6. Using Survival Analysis to Predict and Analyze Customer Churn 7. Using Market Basket Analysis as a Recommender Engine 8. Exploring Health Care Enrollment Data as a Time Series 9. Introduction to Spark Using R 10. Exploring Large Datasets Using Spark 11. Spark Machine Learning - Regression and Cluster Models 12. Spark Models – Rule-Based Learning

Supervised versus unsupervised learning models


We have already discussed the concept of target (dependent) variables and independent variables, or features. Features (or independent variables) are used to describe the relationship with, or to predict values of, a target variable. After defining your independent and depending variables, you will formulate your model. One way to characterize the way in which a model learns from the data, is by classifying it into either a supervised or unsupervised learning model.

Supervised learning models

When the possible values of a target variable are specified and labeled, a model is considered supervised, that is, we know what we want to predict, and the goal is to find the most appropriate predictive model which will predict the outcome.

As an example, if we are predicting the approval rating for a product, we know what we are predicting (approval rating of a product), and we also usually know the range of possible outcomes. It could be a percentage from...

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