In this chapter, you learned to make sure you know your audience, what questions to ask, and what expectations to set when starting a mapping project. You learned the value of proper folder structure and naming conventions. You learned how to source authoritative data from a few places, and finally, you put all that knowledge into making a quick map for your marketing manager.
In the next chapter, you will go more in-depth on how to use ArcGIS Pro and how to make better looking maps with more advanced settings.
