Project for this chapter – digital marketing campaign

Case study: You are the project manager in a fast-growing mobile app company. Your company is ready to launch its first mobile app in 1 month. You have been put in charge of the digital marketing campaign project. The objective is to create a marketing leads database from the company's web and social media presence.

The critical success criteria for your project is as follows:

1. Create a web and social media presence for your company.
2. Create a database of prospective customers (also known as leads).
3. Create a functional sales funnel for the new product.
4. Do not exceed 1 month (20 working days!).

The assumptions are as follows:

• You will rely on your company's existing ecosystem of third-party vendors.
• Your company has web and digital marketing content readily available.

A breakdown of the work is as follows:

1. Launch Project.
2. Create the Business Requirements...