Business model
Can companies survive today by playing it safe? Disrupting yourself before the competition or the next start-up forces you to do that. Whitney Johnson, author of Disrupt Yourself, published by HBR Press, says the following:
In the current competitive world, disruption is often the language of growth. Business leaders are looking for opportunities to create new value streams and transact in new markets. They resort to disruptive innovation as a means to accelerate that. For instance, Google monetizes their search engine based on what people are searching for. Using better algorithms to do that would be an example of incremental enhancements. However, with their Nest acquisition, Google has access to physical conditions in the residences of those using the connected thermostat or other devices from the Nest ecosystem. Having access to both the internet search...
