Envisioning

Let's assume you are working for XYZ Inc., which is a leading online home furnishing store that provides a huge range of stylish options for home furnishings. XYZ's retail online store is doing well, but they want to provide more personalized experience to their consumers. Right now, users search, select, and order products using customer's online web portal and mobile applications. However, their product's return rate and exchange rate is very high, and products are mostly returned or exchanged due to its mismatch with customer's current home furnishings or space restrictions. The leadership of XYZ Inc. wants to change the whole user experience, and wants the user to experience product within their home environment even before placing the order, which will result in shrinking the whole sales cycle. It will reduce the number of exchange events and ultimately reduce the cost of the delivery.

To achieve this vision of XYZ Inc., the first thing you will need to do is understand their...