We have covered a large amount of material from the beginning of this book, from discussing the trends in marketing and how data science and machine learning have become a crucial part in building marketing strategies, to building various predictive machine learning models for more efficient marketing. It is worth reviewing what we have covered so far and refreshing our memory before we close this book.
Recap of the topics covered in this book
Trends in marketing
As you may recall, the first thing we discussed in Chapter 1, Data Science and Marketing, was the recent trends in marketing. It is important to try to understand and keep up with the trends that are occurring in the industry that you are working and specializing...
